Building the GTM operating system B2B teams deserve
SureRev AI exists because GTM strategy shouldn't live in slide decks nobody reads.
The problem we saw
Our experience with B2B products and services taught us that most fail in market not because of the product, but because GTM teams never align on strategy — and market research backs that up with real numbers. Mid-market B2B SaaS companies spend weeks building that strategy in Notion, Google Docs, and slide decks, only for it to reach the sales floor already outdated: battlecards stale, messaging inconsistent, new hires ramping for months because institutional knowledge lives in someone's head.
Meanwhile, teams pay for six or more fragmented tools — for competitive intelligence, content creation, call analysis, outreach, and strategy documentation — none of which share context.
What we're building
AgileGTM™ OS is a GTM operating system that connects every step of the go-to-market cycle in a single AI-agent workflow, powered by an Accumulating GTM Brain.
Your ICP, positioning, competitive intelligence, messaging, and pricing all live in one connected data layer. Every downstream output — battlecards, email sequences, sales decks, web pages — is generated from that single source of truth and stays current automatically.
How we think about GTM
Strategy should be executable
A strategy that lives in a document is a strategy that gets stale. We build tools that turn strategy into assets your team actually uses every day.
Context beats templates
Generic AI output isn't useful. Every output from AgileGTM™ OS is grounded in your specific strategic context — your ICP, your competitors, your brand voice.
One platform, not six tools
Fragmented tool stacks create fragmented strategies. We built a single connected system so that a positioning change automatically flows through to every battlecard, sequence, and sales deck.
GTM strategists and AI GTM operators
Over 100 years of collective experience as GTM strategists and operators.
Founder & CEO
Monica Gauba
Monica brings over 20 years of experience as a go-to-market leader, product strategist, and entrepreneur, launching and scaling technology-enabled products across industries including fintech, HR tech, event technology, publishing, and mobile devices. Her career has spanned product, marketing, technology, and business strategy, giving her a cross-functional perspective on how companies translate market opportunities into commercially successful products.
Monica is passionate about creating strategic alignment across product, marketing, sales, and revenue teams. She believes effective GTM execution starts with a shared understanding of the market, customer, product value, competitive environment, and business strategy — and that this context must continuously evolve as companies learn from the market.
Monica believes AI creates an opportunity to transform GTM by turning this shared knowledge into an intelligent context engine that guides decisions and execution across the revenue organization. This vision led her to found SureRev AI, where she is focused on building a persistent GTM context layer that enables AI and teams to operate from the same strategic understanding.
GTM Strategists & Operators
A growing list of GTM experts who can build the GTM context for your business and enable execution with precision. Contact us to learn more.
Conrad Chuang
Conrad brings more than 20 years of experience across B2B technology, product marketing, go-to-market strategy, and enterprise data. He has held senior leadership roles across enterprise software and technology companies, with a career focused on translating complex technologies and customer problems into differentiated products, positioning, and go-to-market strategies.
Conrad is passionate about connecting product capabilities, market understanding, customer needs, and competitive intelligence to create a clear foundation for GTM decisions. His experience in enterprise data gives him a distinctive perspective on how information from across an organization can be structured, connected, and transformed into context that both people and intelligent systems can use.
Sarah Hamilton
Sarah brings extensive experience as a revenue and growth executive, building and scaling predictable growth engines across PE- and VC-backed B2B SaaS organizations. She has held senior leadership roles spanning marketing, demand generation, revenue operations, sales enablement, partner ecosystems, and customer expansion, giving her a broad perspective on the interconnected functions that drive revenue growth.
Sarah is passionate about building modern revenue organizations where marketing, sales, partnerships, and customer teams operate from a shared understanding of customers, markets, buying behavior, and growth priorities. Her experience using analytics, intent signals, experimentation, and predictive modeling has reinforced the importance of continuously capturing market signals and turning them into actionable GTM context.
Michele Shaw
Michele brings extensive experience as a B2B marketing and go-to-market leader, with expertise spanning enterprise technology, data and analytics, product marketing, market insights, and strategic growth. Throughout her career, she has helped organizations translate customer needs, competitive dynamics, and changing market conditions into differentiated positioning, messaging, and actionable go-to-market strategies.
Michele is passionate about ensuring that GTM decisions begin with a deep understanding of the customer and market. She believes customer insights, buying behavior, competitive intelligence, product value, and market signals must be connected rather than managed as separate inputs, creating shared context that can guide product, marketing, and sales teams.
Want to learn more?
See AgileGTM™ OS in action or start building your GTM strategy today.