About Us
We are entrepreneurs with over 20 years of experience in product, marketing, product strategy and sales across various industries like high-tech, fintech, event tech, hrtech, publishing. Our expertise in driving go-to-market strategies for diverse enterprises has led us to create a user friendly, AI-powered platform with a GTM context graph. It enables the entire GTM org to aling on strategy and execution providing governance and guardrails for humans and AI agents.
We are also pioneering AI enabled GTM education in leading entrepreneuriship and MBA programs - Contact us to learn how we can train the next generation of GTM leaders.
Data-Driven Approach
For over 20 years, we've helped businesses achieve Go-To-Market success by aligning sales, marketing, product, and finance teams for commercial growth.
AI-Powered Solutions
Our AI-powered platform leverages data to craft tailored GTM strategies and messaging unique to your business.
Industry Experience
With extensive experience across various industries, we are ready to bring your go-to-market team onboard with a simple, proven approach.
Founder & CEO
Monica Gauba
Monica brings over 20 years of experience as a go-to-market (GTM) leader and entrepreneur in B2B businesses, having successfully launched commercially successful technology-enabled products across industries including fintech, hr-tech, event management, publishing, and mobile devices. With her business and technology acumen, she has consistently driven growth and innovation in products and services.
Monica is deeply passionate about GTM strategic alignment among cross-functional teams and believes that the future of GTM is agile and iterative. She is also frequently sought after to speak on this topic.
She believes that use of AI presents a unique opportunity to enhancing strategic alignment and execution through integrated workflows and systems. Monica holds a BA in Computer Science and Math, and a Master's in Business Administration.
