Turn raw market research into targeted GTM execution in 30 minutes.

The Context Graph is the active foundation for everything downstream, not a passive repository. Every confirmed strategy step — your ICP tiers, competitive profiles, positioning scores, pricing corridor — writes structured data into the Graph. When you generate a battlecard, build a campaign playbook, or run an outbound sequence, the output is computed directly from that Graph. This is what separates AgileGTM™ OS from platforms that generate content from generic templates: every document, every agent instruction, every ABM signal references the same versioned strategic data you confirmed.

Most content generation tools maintain a knowledge base that stores reference text. The Context Graph accumulates structured, versioned strategy outputs across a sequential workflow and propagates changes downstream. When your ICP definition changes, the Graph flags every dependent document, campaign, and account classification as stale — so your content, agents, and ABM motion stay synchronized without manual rework.

Yes. You can upload audio files directly or paste transcript text manually — Fathom webhook sync is one input method, not the only one. The four-lens analysis (Capability Demand, ICP Validation, Competitive Intelligence, Market and Segment Signals) runs on any transcript source. If you have no calls yet, the Buyer Readiness Index signal on the GTM Strategy Readiness Dashboard is computed from your ICP and market research data until call evidence is added, then it updates automatically as transcripts arrive.

Downstream assets are flagged as stale immediately when underlying Context Graph data changes — they do not update silently without your review. This is intentional. The human-in-the-loop confirmation model means nothing propagates until you explicitly confirm the change. Once you confirm a revised ICP definition or new positioning path, every document generated from that data shows a staleness indicator, and you can regenerate affected sections using the same AI agent that produced the original output. Your ABM pipeline contacts are re-classified against the updated ICP with new confidence scores and rationale.

This differs from platforms where strategy and content live in separate systems with no connection. Because the Context Graph is the single data layer for content generation, agent instructions, and account classification, a confirmed strategy change cascades through all three — rather than requiring you to manually update each tool separately.

No. Your strategy data — ICP definitions, competitive profiles, positioning decisions, pricing architecture, call transcripts — is not used to train any AI model. AgileGTM™ OS operates on US-only hosting with row-level security, meaning your Context Graph data is isolated at the workspace level and is not accessible to other organizations or used as training input. Integration credentials are encrypted using Fernet AES-128-CBC with HMAC. An append-only audit trail records every action taken within your workspace.

Dedicated competitive intelligence platforms monitor competitor signals and distribute battlecards — but they operate independently of your ICP definition, positioning decisions, and pricing architecture. A battlecard from a standalone CI tool tells a rep what a competitor does. A battlecard generated from the AgileGTM™ OS Context Graph tells a rep what a competitor does, which of your ICP tiers that competitor targets most aggressively, where your capability coverage is Full versus Partial against that competitor's use cases, and what your evidence-backed advantage score is — all sourced from the same structured data that drives your campaign playbooks and ABM account classification.

The Competitor Displacement Readiness signal on the GTM Strategy Readiness Dashboard is computed live from the same Context Graph, not from a separate data silo. When your product capabilities change or your ICP tiers are updated, the displacement scores update accordingly — without requiring a separate CI tool refresh cycle.

Yes. Every document generated in the Content Studio is exportable in PDF, DOCX, HTML, and Markdown formats at any time. Your full Strategy Report is available as a one-click PDF export. The pricing model is exportable to Excel. Per-step outputs are individually exportable as PDFs. There is no export gate tied to subscription status — your data is yours, and a data deletion cascade is available on request to remove all workspace data from the platform after export.

AgileGTM™ OS supports multiple strategy iterations — v1, v2, v3 and beyond — within a single project. Each version maintains its own Context Graph state. Documents, campaign playbooks, and ABM account classifications are associated with the strategy version that generated them. When you run a new iteration, downstream assets from the prior version are flagged as stale rather than overwritten, so you retain a full version lineage. This is particularly useful when testing a repositioning hypothesis or entering a new segment: you can compare scored positioning paths across versions before committing pipeline and content resources to the new direction.